“A good name is better than fine oil.”
(Ecclesiastes 7:1) We spend our lives building an image, often forgetting that an image is hollow without inner truth. This surfboard was not created for the ocean; it was created to be a mirror.
(Ecclesiastes 7:1) We spend our lives building an image, often forgetting that an image is hollow without inner truth. This surfboard was not created for the ocean; it was created to be a mirror.
It is a reflection of the moments where you meet yourself without masks—before titles, achievements, or the need to impress. A good name is not a logo or a brand; it is the spiritual echo that remains long after we are gone.
The Art of Becoming While some artworks merely decorate a wall, this piece insists on asking a question: In a world driven by fast, noisy imagery, how do you build a "Good Name"?
It is not achieved through performance, but through the quiet, unapplauded actions:
Choosing gentleness over volume.
Keeping your word when it is inconvenient.
Prioritizing one sincere conversation over a post seen by thousands.
A good name is not something we own- it is the legacy we deposit in others.
If you had to choose one sentence to define your life’s direction, what would it be?
This work serves as a conceptual catalyst, challenging the viewer to look past the surface and reconnect with the enduring value of character and soul.
The “Tekhelet Thread” surfboard
symbolizes the connection between the sky, the sea, creation, and the eternal essence of the Jewish people. Just as the Torah commands the use of the tekhelet thread in the tzitzit as a constant reminder of the commandments and the divine covenant, so too do the shades of blue in the sea, sky, and universe reflect the Creator’s signature in the fabric of existence.
symbolizes the connection between the sky, the sea, creation, and the eternal essence of the Jewish people. Just as the Torah commands the use of the tekhelet thread in the tzitzit as a constant reminder of the commandments and the divine covenant, so too do the shades of blue in the sea, sky, and universe reflect the Creator’s signature in the fabric of existence.
The spiral form of the seashell, featured on the surfboard, represents the Golden Ratio and the Fibonacci sequence, which appear throughout nature—from the growth of flowers to the movement of ocean waves. This mathematical harmony is not random; it mirrors the divine order that governs the universe, proving that everything was designed with precision, down to the cosmic level.
In ancient times, Jews dyed their tzitzit threads using tekhelet extracted from the chilazon (sea snail), a rare and sacred creature. This deep blue color symbolized the direct connection between humanity and God, as its hues resemble the sky and the sea—both reflections of divine light in the physical world.
The surfboard emphasizes that everything in the world has a purpose, and nothing is created in vain. Just as the chilazon once provided a sacred dye linking the Jewish people to holiness, so too is each individual part of an infinite chain of creation, meant to preserve, sanctify, and bridge the realms of existence.
The central message: Just as the mitzvah of tekhelet connects a person to the divine, so too does the natural world reflect divine intention. The sea, the sky, and the universe are not merely landscapes—they are reminders that our lives, like surfing, are a continuous flow within a harmonious system, where every element guides us toward spiritual refinement, deeper understanding, and a life of purpose.
The “Chai” surfboard
symbolizes the eternity of the Jewish people and the spiritual and physical existence that transcends all realms. Psalms 90-94, embedded as a typographic background, reinforce the deep significance of the number 18 (“Chai”) in Gematria, representing eternal life and divine blessing.
symbolizes the eternity of the Jewish people and the spiritual and physical existence that transcends all realms. Psalms 90-94, embedded as a typographic background, reinforce the deep significance of the number 18 (“Chai”) in Gematria, representing eternal life and divine blessing.
The royal color palette, featuring shades of purple and gold, reflects ancient spiritual power—colors once reserved for royalty, now intertwined with cosmic hues, hinting that the Jewish people exist not only in this world but across hidden and higher realms.
The letter “Chai” (חי) is formed by two “Zayin” (ז) letters (7+7), symbolizing a bridge between the seven upper and seven lower worlds, connecting the spiritual and the material, the heavens and the earth. The recurring infinity symbol (∞) and the number 18 emphasize the cyclic nature of life and the everlasting covenant between the Jewish people and God.
Inspired by Genesis 22, the concept conveys the idea that the Tree of Life was entrusted to the Jewish people, who are destined to nurture, sustain, and preserve it for eternity—for “Am Yisrael Chai” (the Jewish people live) not only in history but across all dimensions of creation.
The Frequency of Joy: A Tribute to Rembrandt’s Sacrifice of Isaac
What is the connection between joy and a sacrifice that transcends logic?
When Abraham faced his tenth and final trial—the binding of Isaac—he did not act out of blind obedience, but from a state of profound joy, awe, and love for the Divine.
This leads to a radical realization: If Abraham had not been in that frequency of joy, he would not have been able to hear the angel telling him to stop. The angel's voice was only accessible through the elevation of his soul beyond human logic.
Abraham was the first to recognize the One, standing firm even when the world called him mad. By passing these ten trials, he did not just repair his own soul; he embedded that strength into the spiritual DNA of every generation that followed.
The Choice We Are Left With In a life where we choose neither our birthplace nor our parents, we are given one ultimate freedom: The choice of Faith. Our daily test is to choose that faith again every day, with joy and love.
Abraham corrected the path beyond nature. Now the question remains: What do you choose to repair within yourself, with joy?
This piece is a surfboard tribute to Rembrandt’s "The Sacrifice of Isaac" (1635), merging the visceral intensity of the Baroque master with the spiritual legacy of the first believer.
Defeating the Angel: The Alchemy of Struggle
“And Jacob was left alone.” (Genesis 32:24)
This surfboard is not an instrument of leisure; it is a spiritual catalyst for transformation. It is designed for leaders standing at a critical crossroads, where internal pressure - fear, doubt, and professional crisis - must be forged into a growth engine.
The piece represents the liminal space where one confronts "Esau’s Angel"- the force attempting to halt progress. The struggle is not merely to survive the night, but to refuse to let go until the blessing is secured and the identity shifts from "Jacob" to "Israel."
The Architecture of Resilience In the silence of the deep, away from the spotlight and applause, true victory is won. The Sages teach that the "dust" of Jacob’s struggle rose to the Throne of Glory. This implies that the grit of your daily battles- the ruins you had to rebuild within yourself- is what creates eternal value.
Changing one’s nature is a greater miracle than the creation of the world itself. This board serves as a monument to that "dust," reminding us that every blow is part of the process that transforms a private individual into an eternal figure.
Executive Strategy: Embracing Friction Do not flee from the crisis. The "Angel"- be it a competitor, a market shift, or a personal trial- comes not to destroy you, but to redefine you. Your true identity is determined only after you have withstood the pressure.
When you encounter an impossible wave, do not seek the easy exit. Grasp the challenge and declare:
"I will not let thee go, except thou bless me." The real gain is not the deal closed, but the person you became during the negotiation.
"I will not let thee go, except thou bless me." The real gain is not the deal closed, but the person you became during the negotiation.
What is the "Angel" you are wrestling with right now, and what new name will you earn when you prevail?
A conceptual tribute to the transformative power of the struggle, bridging the gap between ancient wisdom and modern leadership.
The Four Dimensions of Mastery: Nature of the Soul
"Be bold as a leopard, light as an eagle, swift as a deer, and strong as a lion—to do the will of your Father in Heaven." (Ethics of the Fathers 5:20)
This series of conceptual surfboards explores the four archetypes of human excellence. In the pursuit of inner truth and professional mastery, we are called to embody the raw power of nature, refined through spiritual intent.
Bold as a Leopard (The Audacity) The leopard represents the courage to be different. It is the artist’s refusal to compromise on quality and the audacity to bring ancient wisdom into modern spaces.
Light as an Eagle (The Vision) To create, one must rise above. The eagle’s perspective allows the creator to transcend technical limitations and see the broader strategic and spiritual landscape of their work.
Swift as a Deer (The Execution) Meaningful change requires momentum. The deer represents the efficiency and grace needed to turn a profound concept into a physical reality without delay.
Strong as a Lion (The Sovereignty) The lion is the master of his domain. It represents the inner strength to lead, to protect one’s "Good Name," and to remain steadfast in one’s mission regardless of external noise.
The Pursuit of Purpose Each piece in this collection is a functional monument to these traits. They serve as a reminder that the ultimate goal of our unique talents is not personal glory, but the alignment of our actions with a higher Divine purpose.
A tribute to the timeless wisdom of the Sages, rendered in high-performance composites and fine art.
Current Series Status=
The "Nature of the Soul" series is a continuing project. Currently, the following pieces are available:
Bold as a Leopard (Available/On Display)
Light as an Eagle (Available/On Display)
The “Leviathan” surfboard
explores the immense power of the sea and the legendary creature that symbolizes supremacy, freedom, and complete dominance over its realm. Just as the Leviathan dwells in the depths of the ocean, so too has humanity been granted the ability to navigate the vast, infinite waters, despite not being naturally part of them.
explores the immense power of the sea and the legendary creature that symbolizes supremacy, freedom, and complete dominance over its realm. Just as the Leviathan dwells in the depths of the ocean, so too has humanity been granted the ability to navigate the vast, infinite waters, despite not being naturally part of them.
Inspired by Psalm 105 and its interpretations, this concept highlights the mystery, power, and divine influence over creation, as well as the interplay between man and nature. Like the Leviathan, which rules over the creatures of the sea at will, humankind seeks control over the material world—yet in the face of the vastness of creation, even the strongest remains but a small part of a grander whole.
The message is one of humility versus power, wisdom versus arrogance, and the acceptance of our place in the created world—for even when we believe we are in control, the universe reminds us that we are merely players in an infinite expanse.
The “Quantum World Version” surfboard
explores the idea that our universe is merely another iteration in an endless cycle of creation, destruction, and renewal- a world that once existed, was erased, and rebuilt. It raises profound questions about humanity’s lessons from previous cycles of existence, the evolutionary memory we leave for future generations, and our responsibility toward Earth, nature, and human relationships.
explores the idea that our universe is merely another iteration in an endless cycle of creation, destruction, and renewal- a world that once existed, was erased, and rebuilt. It raises profound questions about humanity’s lessons from previous cycles of existence, the evolutionary memory we leave for future generations, and our responsibility toward Earth, nature, and human relationships.
Inspired by the story of Adam and Eve, the concept examines temptation, free will, and the consequences of surrendering to material desires, drawing parallels to the exploitation of natural resources, religious divisions, and humanity’s pursuit of power and control. The surfboard’s visual elements reflect the interconnectedness of time, nature, and religions, inviting the viewer to ask: What is our role in this cycle of existence, and what legacy will we leave for the world that comes after us?
The “Cosmic Dance” surfboard
reflects the eternal cycle of the universe- creation, destruction, and renewal. Just as nebulae give birth to new stars from the remnants of their predecessors, we too have the ability to harness our past experiences and shape a brighter future.
reflects the eternal cycle of the universe- creation, destruction, and renewal. Just as nebulae give birth to new stars from the remnants of their predecessors, we too have the ability to harness our past experiences and shape a brighter future.
This concept encourages embracing change, learning from growth, and continuous evolution—each challenge is another step in our personal journey. The cosmos serves as an infinite metaphor for the boundless potential within us, reminding us that our possibilities are limitless, and we are the architects of our destiny.
It is also a perfect representation of the Jewish Maariv (Evening) Prayer, which acknowledges the transitions of time—the shift from day to night, from past to future, and from routine to spirituality.
The “Legends of the Undead” surfboard explores the downfall of three powerful figures who misused their strength for darkness rather than light. Their absence from history signifies the ultimate consequence of arrogance, lack of empathy, and deviation from the values of humble human dignity.
The concept highlights the Jewish perspective on creation, emphasizing both the gift of divine creation and the responsibility of choosing between right and wrong. The message is clear: those who possess great power must use it to illuminate rather than to destroy.
The visual composition reinforces this idea - the figures gaze from right to left, following the Hebrew script’s direction, symbolizing their journey beyond earthly existence. The central manifesto—“Empathy sets me free, and the phoenix flies proudly through the other worlds; the soul ship reigns”—ties the collection together, reminding us that true strength lies in understanding, humility, and the pursuit of light over darkness.
The “Polyglot” surfboard represents the unity of humanity through language and the soul, recognizing that languages, like religions and beliefs, originated from a single source before diverging. It embodies the idea that we are here to build and respect every soul, regardless of its physical form, emphasizing the importance of mutual understanding and true unity.
The use of green and turquoise hues symbolizes creation rather than destruction, highlighting the way humans perceive colors and meaning. The unique typographic design integrates three script styles historically tied to Hebrew, representing the evolution of written communication and the bridge between past, present, and future. This surfboard serves as a reminder that only through connection and shared understanding can we illuminate the darkness and achieve true harmony.
״When Choice Meets the Sunrise״
"Who gives the rooster understanding to distinguish between day and night."
True leadership is the ability to sense the light while it is still dark. This work is a multi-dimensional manifesto on the power of human choice. Inspired by the morning blessing, it celebrates the courage to distinguish between shadow and sunrise, between automatic reaction and conscious action.
The Visual Narrative The surfboard serves as a mirror to our internal process of judgment:
The Shadow (Left): Represented by the black rooster, symbolizing the instinctual, the trials, and the darkness we all must navigate.
The Sunrise (Right): A spreading light that takes command of thought, judgment, and direction.
The Base: Resting on a field of renewal (soft green), inscribed with the Hebrew verse that anchors the philosophy in timeless wisdom.
The Strategic Choice In a fast-paced, image-driven world, our reality is determined by our "micro-choices." We possess the Divine gift of free will—the ability to look with both eyes at the light of the good in order to invite it into the material world.
For Leaders and Organizations When displayed in a professional environment, this piece acts as a daily strategic reminder for teams and executives:
Amplify Possibility: Choose to focus on opportunity over fear.
Steady the Light: Refuse to bring yesterday’s storms into today’s boardroom.
Respond, Don’t React: Use the "humbling" of the struggle to build character and long-term vision.
True goodness is not a performance; it is a habit embedded in the mind.
A conceptual tribute to the daily decision to rise anew and choose the light.
The Eternal Child” – A Conceptual Surfboard
A symbolic artwork celebrating curiosity, innocence, and divine light. Inspired by Psalm 121 and Picasso’s belief that “every child is an artist,” this surfboard reflects the power of staying connected to our inner child — the part that keeps asking why. The central figure, a girl with her third eye open, channels wisdom from above and reminds us that true leadership begins with wonder, faith, and creative courage.
We’re freer to speak than to simply be- the child inside us still wants to play, create, and wonder, while the modern world wants forms, rules, and structure.
Between our eternal inner child and a system built on control, measurement, and supervision, something human gets lost.
True freedom isn’t the freedom to talk. it’s the courage to exist as yourself, without asking permission.
